Leadership, sales, marketing, training, mentoring -they all demand communication skills. Understand a few communication theories and you can greatly improve these skills.
While I would like to give you simple pat answers, life is not always simple. Some of the most abundant oil wells require deep drilling. I say that so that you will not check out on reading something that can make a dynamic difference in your business. It will require some deep mental drilling. Hopefully we will be drilling and not boring. (Pun intended.)
I am going to talk about communication theories. I have discovered how important it is to have a basic understanding of communication theories in my work as a communication and e-learning professional and consultant.
If you want to communicate more effectively, base your communication on some of these theories. Understanding just a few theories is one of the most effective ways to improve your communication and marketing skills.
Definition of theory
What definition of theory will I use? Theory: It is a pattern of study that has been developed over time and contains a testable body of information or principles that guide activities. It is a systematic model that explains interactions in a way that helps you predict the future.
When you communicate as leader in business, education, church or marketing, you want to use proven patterns that have a history of success, don’t you? It makes sense to have principles that have been tested and proven to be good guides?
What theory is not
The theories I refer to are not abstract speculation that some John Doe dreamed up in the middle of the night because he had too much pizza before bed. Sometimes the term theory is used in this way.
Some people call speculation theory. Used that way theory is the opposite of fact. That is not the theory you need, although you probably know leaders that operate on those kinds of theories.
Sometime methods and accepted traditional models are defined as theory, such as music theory. It is closer to the definition — but not quite close enough.
The power of theory
The power of theory (the first definition) is when it can be adapted to guide your activities. You use the theory to plan; then you implement the plan; you check the results, and make adjustments to your understanding of the theory and do it again. That is the kind of theory that turbo-charges your thinking.
So the short definition for the kind of theory I reference here is: a systematic model that explains interactions in such a way that it helps you predict the future.
Theories are everywhere. Here are three ways a theory can serve you if you are a leader.
1. It allows you to learn from genius
The kind of theories I defined have been developed out of careful research and study, sometimes a lifetime of it. Because they have been developed by scholars and preserved in their writings, you can read and learn from past genius.
For example there have been heavily researched theories regarding face-saving. Face saving is the action designed not to cause the other person embarrassment. Theories related to face-saving indicate that persons who come from more collectivistic cultures engage in high face saving.
Conversely, people from more individualistic cultures tend to speak more directly and with less concern about helping the other party save face. This launches us into the next way theories help communicators and leaders.
2. Theory provides a basis for analysis you might otherwise miss
In the example of face-saving theory, I mentioned collectivistic cultures. Collective cultures are cultures with high interdependence. Examples of collectivistic cultures might include some Asian and Hispanic cultures.
Let speculate and say you are an individualist and you invite a Latin American you just met to a social event. This person says they will come. If you understand face-saving you will quickly analyze the situation and understand that the invitee may intend to come.
However, you also realize the invitee may be helping you save face, not wanting to embarrass you by refusing your hospitality. This leads to the third way a theory may serve you.
3. Theory provides a big-picture vantage point
Using the example above you know about face-saving, so you overtly provide a way in the conversation for the person to gracefully decline. Or perhaps it means you are a little slower to brand the persons as “not keeping their word” when in their culture “yes” means “I would like to” rather than a definite, “I am coming”.
Understanding the theory could help you understand the situation from a higher cultural view point rather than a personal view point. This keeps you from wasting emotional energy because you take it personally and are angry, hurt, or disappointed.
There are other ways that theories can help us understand our interactions. They can give us consistency in the way we mentally process interactions; they provide a common language and understanding of what may be occurring; and, they provide a point from which to develop new theories as the old are applied to new situations.
Know that the example above is only one example. Watch for upcoming articles on theories that you as a leader will want to know and apply. In the meantime, do a web search combining theory with words like, communication or leadership.
Practice looking at situations through the lens of some good theories and it will make you a better leader in religious, direct marketing, educational, training, and sales organizations. Theories give insight. Use them.
Rick Hubbard
http://www.articlesbase.com/communication-articles/what-leaders-need-to-know-about-theory-based-communication-284993.html
Streaming Video is the future of the Internet. In the United States of America, $2 billion was being spent on streaming media technologies, and is projected to grow to in excess of $12 billion per annum over the next few years.
Today the Internet is the fastest growing marketplace and offers global, opportunities to all, from international conglomerates to the individual person sat at the kitchen table. What though is the most effective form of communication on the information super highway? The Internet has become the place to communicate with one another and the means to search for and locate information. Video streaming brings a whole new dimension to this experience for everyone, be they business persons negotiating a deal, friends and family keeping in touch with their loved ones, or people sharing a common interest seeing one another for the first time.
For communication to be of use, it must be effective. People are expounding vast amounts of time, effort and money to communicate effectively on the Internet. Studies have shown that using video on the Internet gets people’s attention and increases the likelihood that the message will be remembered.
Humans remember:
10% of what they read,
30% of what they see,
50% of what they see and hear together,
and 80% of what they see, hear and do.
(source: Dr. Mehrabians, Study of Communication.)
This should have a significant impact on how one uses the Internet as a means of communication. Email changed the Internet, but video is changing the World. Email has become the fastest growing form of communication. Every day billions of emails are sent and received and the number continues to grow, (even allowing for the known problems of Spam, viruses etc.) some analysts are predicting that the number of messages will ultimately grow to as many as 100 billion a day!
This may sound great, but if one remembers that to be of use communication has to be effective, clearly definite strategies will have to be developed to achieve this aim of successful communication. The three major problems that have to be considered are:
- “How do you make your message ’stand out from the crowd’?”
- “How do you ensure uniformity of message (so everyone sees and hears the same message?” and
- “How do you try to ensure your message is not confused and misunderstood?”
Some people have started to include pictures and images to help convey the meaning and to add impact, but that still doesn’t solve the problem! This is because we are used to ‘face to face’ communication, where the message is interpreted not only from the spoken word but also the non verbal communication. 55% of a messages meaning is derived from facial expression and 38% is derived from gestures, body language etc.
So what is the solution? People online need fully integrated video streaming facilities for their online communication and this technology is available now, ranging from Video Email, Video Instant Messaging and even live Webcasting and Streaming Web TV. Streaming Video is the online future, and now is the time to place ones self at the fore front of this next communication revolution.
Kevin Sinclair
http://www.articlesbase.com/communication-articles/video-on-the-internet-the-next-communication-revolution-111332.html
How Important Is It To Streamline Communication
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Today’s organizations must contend with increasingly complex communications environments that feature a wide array of communications methods. Employees, business partners, and customers communicate with one another through infinite combinations of phones, voice messaging, e-mail, fax, mobile clients, rich-media conferencing and other communication gadgets. One thing that is very important is proper communication. Whether you use the age-old snail mail or an email, the key to success lies in Effective Communication. One should get clear message as to what exactly is required or told by you. It is very important to streamline communication whether you are conversing in person or through an age-old snail mail, email or over the phone.
When you are talking to a person or a group of people face to face, to streamline communication follow some simple rules. Always prepare your opening lines. Sometimes, you may not agree with their response, but please do not immediately push your opposite view at them. Another way which streamline communication with others is when you give positive re-enforcement to the people you talk with and keep away from criticism of people that are not present. Speaking just a bit slower to allow yourself to select your most appropriate vocabulary and to give the impression of thoughtfulness is another way that streamline communication.
For business, streamline communications in emails and letters is simple yet is not really cared about most of the people. There are certain ethics if business emails and letters that are to be followed that in turn streamline communications.
While writing a letter or an email, list those personal details of the person you are writing to which you will use in the letter. Write as if you were just talking to the reader, stick to one main topic in a letter. When you have covered all the important points, STOP.
Your phone communication also plays a vital role in building effective relationships. To streamline communication, it is necessary for you to create a good impression over the phone. Be careful of what you say over the phone. Try to set up a block of time where you can make your phone calls with minimum interruption. Write down, either on paper or on your computer, the essential points that you want to cover in the call before you pick up the handset. Think carefully about the first thing you will say to the other person
Your voice is of great importance in phone communication. Correct tone and language leaves great impact over the listener. Presentation of a message over the phone is of great importance in streamline communication. Make sure that you do not deliver an unpleasant message over the phone. Most important of all is a good listener. Do not interrupt when the other person is expressing his or her view.
Communication in any form plays an important role in our lives. No one can teach how to streamline communication but offer guidelines to do so. All one needs is practice!
John Khu
http://www.articlesbase.com/communication-articles/how-important-is-it-to-streamline-communication-158971.html
ISBN-10: 0205499899 ISBN-13: 9780205499892. Edition: .
Microsoft Office 2003 Basic OEM
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Microsoft Office 2003 Basic What\’s Included in Microsoft Office 2003 Basic: Word 2003 Excel 2003 Outlook 2003 Office 2003 Basic OEM Edition can help organizations and their employees transform information into impact. Office 2003 Basic OEM includes new and familiar products, features, and functionality improve how people and organizations connect to people, information, and business processes. Office 2003 Basic OEM advances intranet collaboration through integration with the collaboration and information-sharing portal, Microsoft Office SharePoint Portal Server 2003, enable employees to access and share information both internally and externally. Support for information rights management (IRM) and industry-standard Extensible Markup Language (XML) provide a platform on which to quickly build cost-effective solutions that can have an immediate impact. Product Features Office 2003 Basic OEM helps Streamline communication and collaboration between internal and external team members by using the desktop productivity programs that many people rely on every day. ? Office 2003 Basic OEM enables teams to modify, access, and save documents in a central location by using Document Workspaces. In addition, the Shared Workspace task pane displays tasks, related documents, links, and member lists that notify you when your team members are online. ? Office 2003 Basic OEM improves the efficiency of your meetings with Meeting Workspaces, which offer a centralized location for sharing agendas, visual resources, and other documentation. Meeting Workspaces require Windows Server 2003 running Windows SharePoint Services. ? Contact team members quickly with instant messaging (IM), which can be displayed in most programs in Office 2003 Editions and lets you know when your team members are online. Online presence information requires Windows Server 2003 running Windows SharePoint Services. ? Read e-mail more quickly. The Outlook 2003 Reading Pane displays twice as
Advanced Business Communication Skill Suite Training CBT
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The Advanced Business Communication Skill Suite Computer Based Training CBT consists of the courses Advanced Business Communication: Guidelines for Effective Communication, Advanced Business Communication: Business Writing for Results, and Advanced Business Communication: Effective Business
Item # 02TW3034 Price: $6.99 Quantity: Contributing editors: Hal Donaldson, Ken Horn, Randy Hurst, John W. Kennedy, Kirk Noonan, and Scott Harrup Learn how to write to change lives, write with passion, and defeat writers block. Also discover the relationship between author and editor, effective
Communicating in college is crucial. You have to be able to voice your opinions clearly and effectively on a daily basis. Here five tips for sharpening your communication skills in college.
1. Speak up
If no one can hear you, it wonâ??t matter what you say. Make your points like you mean it. Clear your throat and address the class confidently. Be certain that youâ??ve thought for a moment before you opening your mouth. Once youâ??ve mentally organized what it is you want to say, execute the verbal expression of your thoughts as clearly as possible. Donâ??t go overboard with the volume (you donâ??t want to be a disturbance), but be sure that you can be heard by everyone.
2. Outside of the classroom, practice reading aloud to someone.
This tactic works wonders. When you read aloud to someone, you practice so many things. You get to hone your ability to speak loud and clear. You gain comfort youâ??re your ability to vocalize the text, and you can calm any concerns you may have about speaking in public. This latter part is why you have to take turns reading aloud to another person. Reading aloud by yourself is too easy. With another person present, the reading becomes a practical presentation.
3. Become well-informed.
Do you are homework as instructed, and read the assignments before you get to class. Communicating in your classes is difficult when you havenâ??t properly prepared. The more informed you are, the more pertinent you analysis will be. Donâ??t just speak so that you can hear yourself talk, have something valuable to say. The more work youâ??ve done, the more comfortable you will feel expressing your ideas.
4. Have educated debates outside of class.
Discuss what you are learning with others, and let others share what they have learned. You are not going to be able to take every single class that you want, so learn form other peoples experiences. Ask questions and exchange ideas. Practice articulating your positions in a comfortable environment. This way, when itâ??s time for you to speak up in class, youâ??ll have already had experience articulating you thoughts out loud.
5. Meet your professors during office hours.
If you want a better handle on the material youâ??re studying, go see your professor during office hours, Youâ??ll learn added insights and extra contexts. Youâ??ll be able to frame your ideas more effectively, because you will have added familiarity with the subjects you are studying. If you can debate your professors in their office, you can certainly voice your opinions in class.
Take college as an opportunity to hone your communication abilities. Practice writing, arguing, sharing and defending your ideas outside of class so that you can be a more effective communicator during section and lectures.
Chris Stout
http://www.articlesbase.com/college-and-university-articles/five-strategies-for-sharpening-your-communication-skills-in-college-84707.html
How to Develop an Effective Destination Marketing Plan
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The Development and Structure of a Marketing Plan: Towards the Development of Marketing Strategies
1. The Situation Analysis
In the planning process there are steps that must be taken prior to the development of the marketing strategies; the first one is conducting a situation analysis. A situation analysis is â??the overall process of collecting and interpreting internal, competitive and environmental information.â? It presents a summary of these environments and summarizes the companyâ??s current marketing objectives and performance in the market. Through the situation analysis business is provided with a systematic way of viewing marketing activities by analysing the customer, strengths, weaknesses, opportunities and threats (SWOT) in relation to the competition. The situation analysis according to Gartrell includes internal, external and customer analyses, also known as the product, position, and prospect analyses.
The product analysis includes a review of the current objectives, strategies, and company performance. Product capabilities are examined as well as the limitations of the tourist product. The whole destination and its facilities are examined to determine what is there to be offered to the potential traveller. This analysis eliminates poor performance since through this the marketing goals and objectives are reassessed in order to determine their effectiveness.
Second is the position analysis, which addresses issues such as how the destination is â??perceivedâ? by the market, an analysis of the strength and weakness and how these can be compared to the threats and opportunities in the external environment, as well as the previous success of the destination shown in statistical reports. Also, the position of the destination in relation to the marketplace, the competitorsâ?? products, services and their position in the market are examined. Position is important, since marketing strategies are developed based on the kind of image that the company expects to maintain in the eyes of the customer.
Next is the prospect analysis also known as the customer analysis, which involves the selection of the best target markets, likely to increase the usage of the destinationâ??s products and services. In this analysis factors like potential demand in certain markets, the criteria for selecting the competition, emerging markets, and what political, social and economical factor may influence the markets are examined.
It must be noted that one of the major steps for conducting the situation analysis is the collection of research. Research is pertinent because it is the tool that allows the organisation to become aware of the customer needs, wants and preferences. Marketing research â??monitors and evaluates marketing actions and performance, and communicates the findings and implications to managementâ?. Its importance is even more highlighted since it allows for the collection of the necessary data and information to conduct a thorough prospect analysis. In an effort to thoroughly collect accurate and up-to-date data and information from the external environment, an organisation should also have strong marketing intelligence. Marketing intelligence includes â??everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans and short-run tactics.â?
Besides, the product, position and prospect analyses, Gartrell speaks of a fourth, known as the promotional analysis, which examines the image of the destination in comparison to the competition and the allocation of resources of the two destinations. The bureauâ??s marketing budget, sales material and marketing programs are also compared to that of the competition.
On completion of the situation analysis, this information is fed into the SWOT analysis, which provides a framework for viewing the companyâ??s actual strategic position and developing appropriate marketing strategies. When performed correctly, â??it can be especially useful in uncovering strategic advantages that can be leveraged in the firmâ??s marketing strategyâ?.
2. Program Planning: Development of Marketing Objectives and Strategies
After analysing the information presented in the situation analysis, the next step is to develop effective marketing strategies and in order to do so, marketing objectives must be developed first. This step is a very vital part of marketing planning because without set objectives the marketer is unable to â??measure their success in fulfilling the marketing strategyâ?.
Marketing objectives according to Malcolm H.B McDonald are generally concerned with the 4Pâ??s. Therefore, marketing objectives should be set for each one of these variables of the 4Pâ??s and then the most effective strategies or means of achieving the marketing objectives should be developed for each variable of the marketing mix.
The first variable, â??productâ?, focuses on developing the right product and satisfying the needs of the target market. A product is â??anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. It includes physical objects, services, places, organisations, and ideas.â? In the tourism industry, the product is â??intangible, variable, inseparable and perishableâ?. The product is more of an experience put together in a package.
The â??placeâ? element on the other hand, refers to the channel distribution. It is imperative that a product be available to the customer and in order to do so there must be a channel of distribution that will bring the customer to the product as opposed to taking the product to the customer. This channel usually consists of â??travel agents; tour wholesalers; specialists; hotel representatives; national, state and local tourist agencies; the global distribution systems; the internet; and conciergesâ?. They must be very knowledgeable about the destination because they represent the main source of information for the tourists.
In order for a traveller to know of product offerings of a destination and make the decision to travel to that destination, continuous communication with present and potential travellers is necessary. On developing Effective Communication strategies, the target audience must be understood and the most important communication channels for this audience must be known. Secondly, communication objectives must be developed. The response sought from the target market must be identified through objectives.
It is believed that since the tourist product is intangible and cannot be tested beforehand, promotion â??acts as the product as far as the potential tourist or leisure consumer is concernedâ? since through this, the customer receives a mental image of the destination, as its experiences are promoted. Images are portrayed through advertising and promotion as the only means of pushing the potential tourist to make a purchase decision. Therefore in tourism marketing heavy interest is placed on the promotional efforts of the bureau.
Ferrell & Hartline make reference to the classic AIDA (Attention, Interest, Desire, Action) model, which sets the basis for the development of the communication or promotional objectives. The model holds that the first goal of the communication campaign is to attract the attention of the target audience. Interest in the product must then be built through telling the customer about the components of the product. If the product matches the needs of the customer, desire for the product is stimulated, which pushes the customer toward actually purchasing the package.
After setting the communication goals, the product must be shown to the target audience and the ways to do so are as follows:
1) Advertising - This refers to the use of information to â??persuade consumers to take a desired action toward a particular productâ?. The main purpose of the advertising plan is to ultimately increase profits and sales for the company and also â??to provide information that will change consumersâ?? mental and behavioral responses in a manner favored by the advertiserâ?. When setting advertising objectives, the overall marketing objectives must be used as a base.
2) Public Relations â?? This refers to â??the process by which we create a positive image and customer preference through third party endorsements.â? The major activities of public relations include, press relations, product publicity, corporate communications and counselling.
3) Sales Promotion â?? This concerns â??short-term incentives to encourage the purchase or salesâ?
Other communication strategy options include travel, trade shows, presentations, non-print media advertising, familiarisation tours, event hosting, site inspections, cooperative advertising and direct sales. In sum, for each communication medium selected, measurable objectives and detailed strategies must be developed.
The final variable of the marketing mix is price. Price refers to that of the overall package that has been put together for the market and includes issues like car rentals, hotel rates, transportation rates and possibly air fare.
3. Implementation
After the marketing strategies have been developed the programmes must be coordinated in an effort to achieve the planâ??s goals and meet its objectives. Timing is a vital factor of consideration during the implementation stage. It â??affects the placement of advertising and the degree of impact the marketing effort will have on the targeted marketâ?.
Evaluating Marketing Strategy Effectiveness
4. Evaluation
After careful planning and implementation of the marketing strategies, they must be evaluated in order to determine how successful they have been in achieving the expected or projected. The strategies must be thoroughly examined so that appropriate adjustments may be made. Should marketing strategies prove to be ineffective, the redevelopment of objectives and or new positioning strategies may be necessary.
During the evaluation process the firm â??tracks results and monitors new developments in the environmentâ?. Constant changes in the environment might also force the marketer to adjust the marketing strategies in order to better attract the traveller.
Gartrell states that in evaluating marketing strategies employed in a marketing plan, first results must be quantifiable. In addition, weekly, quarterly, or monthly results should be used as benchmarks for evaluating the planâ??s effectiveness. Besides meeting the objectives of the plan, there are a set of measurement criteria that must be used in order to determine the effectiveness of the programs implemented. These include: â??total number of visitors to area, average length of stay, room nights booked / used, total economic impact and the total room-nightsâ?.
In addition, other measurements known as process variables like: â??number of trade/travel shows attended, number of prospects/leads, quantity of brochures distributed, consumer reaction to brochures, number of familiarisation tours, number of participants at familiarisation tourism, number of ads placed, number of travel agents contacted, total number of visitor inquiries, number of direct mail programs, distribution of visitor inquiries, number of media kits mailed, number of editorial inches in publications and total number of direct mail pieces distributed.
Undoubtedly, in order to make marketing programs a success, large funds must be invested into the communication strategies plan. This is why Gartrell highlights that for bureaus, â??return on the investmentâ? is yet another variable for measuring the success of marketing programs. The best way then to measure effectiveness is to examine the end result of the marketing campaign by using indicators of success generated by a plan, like â??visitor expenditures, economic impact assessment and tourism employmentâ?.
Simon Kirby and Mark Richardson from the University of Central England mention that measuring effectiveness in marketing, calls for an analysis of the effectiveness â??of each element of the marketing communication mixâ?¦â?
The communication mix as mentioned, involves communication vehicles such as advertising, public relations and sales promotion activities. In order to evaluate advertising effectiveness, since Nylen believes that advertising leads to sales, tourist arrivals in this case, then the more advertising done the more â??salesâ? there should be. Therefore, increased tourist arrivals can be used as a measurement of advertising effectiveness. Since print or broadcast media can also be part of the advertising plan, Nylen adds that although the impact of this kind of advertising might be difficult, it is still pertinent to set â??expected performance levels that can serve as evaluation standardsâ?.
It is also believed that the effectiveness of the promotional tools in the communication mix also varies with the stages of the â??Tourism Area Life Cycleâ? (TALC). In other words, at certain stages of the TALC certain communication strategies will naturally be ineffective. With the TALC, it is believed that the tourist destination, â??moves from evolution through involvement, development, consolidation before reaching stagnationâ?. In other words, during the introduction stage, advertising and sales promotion are extremely pertinent in creating an extremely high level of awareness. In the growth stage on the other hand, advertising and public relations are to remain considerably high, while slightly decreasing personal selling. Next is the mature stage, during which sales promotion is again of great importance as compared with advertising. In the last stage, known as the decline stage, sales promotions must be kept strong and â??advertising is kept at a remind levelâ?. Managers and marketers must therefore be aware of which stage they are at in the tourism product life cycle when developing communication strategies, in order to be more competitive and improve the sustainability of the industry.
Clearly, companies have control over the development of effective marketing strategies, but as mentioned, in other instances, the external environment literally weakens this control. The external environment of marketing consists of the microenvironment and the macro-environment. The microenvironment is that part of the external environment which directly influences the organisation. The macro environment on the other hand, â??refers to the broad environment outside an organizationâ??s industry and market. It is generally beyond the influence of the individual organizationâ? as it contains technological, economical, environmental and political influences that â??affect the level and patterns of demandâ? for prodcuts.
Vicki L. Olton
http://www.articlesbase.com/marketing-articles/how-to-develop-an-effective-destination-marketing-plan-85464.html
Key Elements of Business Coaching
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Business coaching is the practice of enhancing the ability to achieve substantial results in the organizational structure of a business. Its significance increases manifold when viewed in the context of elevating the leadership quality in a business executive. It focuses on enabling a business owner to create a unique business plan that would reflect its own identity.
Business coaching and its features:
The features of business coaching highlight its basic nature and explain the major factors involved. Some of the features are:
. Interpersonal communication: Business coaching emphasizes the significance of interpersonal communication skills to get a job done in the best possible manner. Interpersonal communication plays a major role when it comes to maintaining business relations with clients and gradually expanding the business.
. Teamwork: Effective business coaching focuses on the importance of every individual in an organization. It helps to enhance the team spirit and encourage people to make their positive contributions to the business.
. Identifying strengths: It helps people to understand themselves in a better way and discover their hidden strengths and areas for improvement. It encourages working with people in a more confident and effective manner.
. Assessment of business potential: It assesses the current potential and demands defining the nature and scope of a business alliance. It helps to identify priorities for execution and establishment of the desired output.
. Evaluate progress: Business-coaching helps to create an awareness regarding various business processes. It enhances the various coaching strategies and goals as well as offers a methodology for the evaluation of progress.
Key elements of business coaching:
Business coaching has three essential key elements that work in an effective business-coaching framework. They are:
a. Accountability: It is one of the most important elements of business coaching. The person seeking coaching is expected to hold himself accountable for the outcome. It makes them responsible enough to account for their own actions and consequent errors. It enables them to keep an open mind and analyze critically, through the relevant information provided in the business coaching. The coach lets the candidates come up with their own ideas and he then refines them with his experience. The candidates are expected to take the feedback positively and learn to be accountable.
b. Direction: Effective business coaching forms part of an integrated and well-planned approach to achieve set business goals. People, who are coached, generally incorporate their newly acquired skills to achieve practical results.
c. Openness: Openness in communication and continuous learning in relationships provides information regarding the changes that need to be made. It requires a sense of transparency at the management level.
d. Inculcating leadership quality: It is one of the key elements of business coaching that enables the students to learn leadership. It helps a person to lead the team by being in the team.
The key elements of business coaching form the main functional unit of a business. It enables the candidates to rely on their own skills and take charge of their performance, in order to achieve success in the corporate world.
Kris Koonar
http://www.articlesbase.com/management-articles/key-elements-of-business-coaching-77239.html